People now fear for their economic future without a trust[worthy] safety net. Only 40% of respondents say they and their families will be better off in five years, a 10-point decline from 2022.”
So summarizes one of the major findings of the 2023 Edelman Trust Barometer, which adds:
“A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide and a failure of leadership has brought us to where we are today – deeply and dangerously polarized.”
The latest Edelman Trust Barometer is the Edelman organization’s 23rd annual trust and credibility survey since its founding in 1952.
Edelman, in its own words, is a “global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.”
The report’s release is intended to coincide with the start of this year’s annual World Economic Forum in Davos, Switzerland.
The research was conducted by the Edelman Trust Institute through 30-minute online interviews with over 32,000 respondents in 28 countries.
Among the principal findings and opinions contained in the 2023 survey are: